If the COGS exceeds total sales, a company will have a negative gross profit, meaning it is losing money over time and has a negative gross profit margin. Calculating the gross profit margin requires calculating gross profit. According to the IRS, gross profit is equal to total receipts or sales minus the value of returned goods and the cost of goods sold.
Gross profit margin is equal to gross profit divided by total sales and is often expressed as a percentage. This means that, for every sales dollar the company takes in, it earns 50 cents of profit.
Total sales or gross receipts are the other key component of the gross profit margin. When sales exceed costs by a large amount, the gross profit margin will tend to be high, while low sales will result in a low gross profit margin or negative profit.
Any factors that can increase sales, such as lower tax rates, higher consumer confidence, and effective marketing campaigns , can also result in a higher gross profit margin. Different factors contribute to the change in the cost of goods sold.
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