Why does marketing myopia occur

They become so overconfident that they stop asking their customers, whether they want our product or not. People just leave the marketing myopic brand immediately. The focus of market myopic companies is only on their product, not the needs and requirements of customers. They just keep on producing their products overlooking the demands of the market. There are many ways that the management of a company can avoid market myopia by doing the following steps;. Samsung and iPhones captured the whole market share which was once belonged to Nokia.

Video games, TV series, movies, showbiz, etc, nowadays, all of them fall into the category of entertainment. It is because all of them are targeting the same audience, instead of differentiating themselves from one another, they have decided to agree on one thing and which is to entertain their audience and work in collaboration.

Deighton points to an example close to home for this writer: the publishing industry. But what are customers really looking for? The concept has stayed in tact over the last plus years. As Deighton explains. They recognize that the product will change, the medium will change, everything on the production side is in play. The only constant is the consumer need they fill. You have 1 free article s left this month.

You are reading your last free article for this month. Subscribe for unlimited access. Create an account to read 2 more. A Refresher on Marketing Myopia. Now, why would your audience want to take the actions required to produce those results?

If you want to generate more leads, start a newsletter or use gated content that makes it worth giving out an email address. If you want return visits to your site, make a good impression on the first one.

Take the time and do the research to figure out what the target audience wants, and then give it to them. Winning content marketing strategies start with the research to find your target market, the empathy to understand its needs, and the agility to keep up over time. How to Avoid Content Marketing Myopia. Marketing Myopia Defined Myopia itself is defined as a nearsighted lack of intellectual insight or imagination. Learn More Name required Email Address required.

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